
The African Sports &
Creative Institute
Building a sustainable sports & creative ecosystem in Africa.



Notre Livre:
"Economie du Sport en Afrique"
Didier Drogba, Fatma Samoura, Tidjane Thiam, Makhtar Diop, Rémy Rioux, Vera Songwe : ASCI rassemble un groupe exceptionnel d’experts de l’économie et du sport en Afrique pour présenter un livre inédit.

Book Launch
To celebrate the release of its book « Africa Sports Industry: Facts, Challenges, Opportunities", the African Sports & Creative Institute organized an event the day before the final of the 2021 African Cup of Nations in Cameroon.
It gathered 80 prominent figures. These athletes, leaders and diplomats came from all over the continent to talk about the role of sports in Africa’s economic and social development.
When: February 5, 2022 / Where:
Yaounde, Cameroon and Online

Join the movement
Africa's talent is limitless! Join us today to help us build a sustainable ecosystem for sports and the creative industries in Africa

Join the movement
Africa's talent is limitless! Join us today to help us build a sustainable ecosystem for sports and the creative industries in Africa
ASCI's mission is aligned with the UN Sustainable Development Goals (SDGs)






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Our Vision
Africa’s creativity is a gift to the world! Whether on the fields of America's sports leagues or in Europe's illustrious museums, African athletes and artists' performances remind us how far the magic of imagination can take us.
These individual success stories, however, do not fully translate in sustainable economic growth for the 1.4 billion strong continent.
How do Africans make sense of this missed opportunity?

What we do
RESEARCH
ASCI's data and insightful reports help you to detect growth opportunities in the African sports & creative ecosystem.
ADVISORY
our team of experts supports public and private organizations looking to launch initiatives generating wealth for Africa’s unique athletic and creative talent
ADVOCACY
We promote homegrown African leadership thanks to education, mentorship, innovation, and technology.
Books
After several collaborations on a number of publications, ASCI publishes its first book “Economie du sport en Afrique”, that will also be available in English in 2022.

Économie du sport en Afrique
Avec un taux de croissance annuel de 5 % depuis 2000, l’économie mondiale du sport est florissante. Afin de définir les perspectives du secteur en Afrique, ASCI et Michel Desbordes ont collaboré avec 53 experts du continent, de Makhtar Diop à Fatma Samoura en passant par Tidjane Thiam et Didier Drogba
Research
ASCI and its network of global experts produce articles, reports, and recommendations to help build a sustainable sports & creative ecosystem
Events
Our online and face-to-face events keep you connected with the leaders who build the African sports ecosystem

Webinaire: Economie du Sport en Afrique
When: 13 Mai 2022
Where: Online
Suite à la sortie du nouveau livre “Economie du Sport en Afrique: réalités, défis, opportunités” African Sports & Creative Institute et Sports Africa Network vous invitent à rejoindre 4 des contributeurs pour une discussion animée par l’entrepreneuse Maureen Ojong.
Hosts/Panel: Maureen Rosita OJONG EBOB-BESONG MSc.. animera l’échange entre le Directeur Général d’ASCI, Mohsen Abdel Fattah, et 3 contributeurs au livre: Gerard Akindes, Samra Bouasba et Martial Ze Belinga.

Book Launch: "Economie du Sport en Afrique"
When: 5 Feb. 2022
Where: Yaounde
Dans le cadre de la CAN, ASCI a organisé l’évènement de lancement de son livre collectif. Cet évènement privé a comporté une présentation du livre, des panels de discussion puis un cocktail avec des personnalités du continent.

Webinar: The African Sport Ecosystem
When: 9 Dec. 2021
Where: Online
Following the launch of the ASCI-Mazars survey, business leaders discuss the challenges and opportunities around Africa sports industry
Hosts/Panel: ASCI’s Mohsen Abdel Fattah, Mazars’ Abdou Diop, Didier Drogba, Vera Songwe, Fayçal Laraichi, Mihoub Mezouaghi, Pierre Laporte et Robins Tchale-Watchou
Videos
Browse our library of videos and webinars to learn more about our work
Lancement Livre Yaounde, Cameroun
Recap Vidéo de l’évènement de lancement du livre a Yaounde, Cameroun, le 5 fevrier 2022