ASCI's mission is aligned with the UN Sustainable Development Goals (SDGs)

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    Our Vision

    Africa’s creativity is a gift to the world! Whether on the fields of America's sports leagues or in Europe's illustrious museums, African athletes and artists' performances remind us how far the magic of imagination can take us.

    These individual success stories, however, do not fully translate in sustainable economic growth for the 1.4 billion strong continent.  

    How do Africans make sense of this missed opportunity?

    What we do


    ASCI's data and insightful reports help you to detect growth opportunities in the African sports & creative ecosystem.


    our team of experts supports public and private organizations looking to launch initiatives generating wealth for Africa’s unique athletic and creative talent



    We promote homegrown African leadership thanks to education, mentorship, innovation, and technology.


    After several collaborations on a number of publications, ASCI publishes its first book “Economie du sport en Afrique”, that will also be available in English in 2022.

    Économie du sport en Afrique

    Avec un taux de croissance annuel de 5 % depuis 2000, l’économie mondiale du sport est florissante. Afin de définir les perspectives du secteur en Afrique, ASCI et Michel Desbordes ont collaboré avec 53 experts du continent, de Makhtar Diop à Fatma Samoura en passant par Tidjane Thiam et Didier Drogba


    ASCI and its network of global experts produce articles, reports, and recommendations to help build a sustainable sports & creative ecosystem


    Our online and face-to-face events keep you connected with the leaders who build the African sports ecosystem

    Africa Sports Invest Meeting

    When: 27 Jan. 2023 at 8h30 am

    Where: The OECD Auditorium, 2 Rue Andre Pascal, 75016 Paris

    This event brings together public and private sector leaders to discuss investment opportunities in the African sports industry.

    Delegates and investors will learn more about the industry dynamics, future trends through the high level research data from ASCI book “Africa Sports Industry: Realities, Challenges and Opportunities “

    Attendance for the event will be limited to those who RSVP to and receive a confirmation email from ASCI.

    This event is brought to you by ASCI in partnership with SouthBridge Investments, Nkomkana Sports Funds, and OECD Development  Center.

    It’s Your Turn! Talk Series with UNECA

    When: 8 Dec. 2022

    Where: Online

    ECA launched the ‘It’s your turn!’ talk series as a platform to generate innovative and disruptive ideas for growth that translate into actions for positive and lasting change. The sports industry has an immense socio-economic and cultural impact on the communities. The industry provides avenues for innovative partnerships between African markets and global industries. We discuss the opportunities that sports create to drive a prosperous and sustainable Africa.

    Brazil Africa Forum

    When: 29-30 Nov. 2022

    Where: Sao Paulo, Brazil

    The Forum aims at growing academic and business relationship between Brazil and Africa. The 2022 Forum focuses on Building Sustainable Cities!
    How sports and creative can play a critical role in building sustainable cities with local solutions on both sides of the Atlantic? Answers include social cohesion, SDGs, business innovation, finding new sources of growth and climate change fight.


    Browse our library of videos and webinars to learn more about our work

    ASCI Exec Chairman Will Mbiakop on CNN Connecting Africa

    CNN show “Connecting Africa”: this is what leveraging the value chain of sports could mean for Africa’s economic growth

    L'economie du sport va transformer l'Afrique - Will Mbiakop President ASCI sur TV5 Monde, explique

    Economie du sport en Afrique: les realites, challenges et opportunites dont la NBA, le football, la BAL et bien encore.