
The African Sports &
Creative Institute
Building a sustainable sports & creative ecosystem in Africa.



Africa Sports Invest Meeting
This event brings together public and private sector leaders to discuss investment opportunities in the African sports industry.
Delegates and investors will learn more about the industry dynamics, future trends through the high level research data from ASCI book "Africa Sports Industry: Realities, Challenges and Opportunities.


Celebrating our African Heritage in the Brazilian Favelas
We have brought together some extraordinary inspirators from the sports and creative industries to drive the experience and further create a sustainable social platform between Africa and Brazil


Notre Livre:
"Economie du Sport en Afrique"
Didier Drogba, Fatma Samoura, Tidjane Thiam, Makhtar Diop, Rémy Rioux, Vera Songwe : ASCI rassemble un groupe exceptionnel d’experts de l’économie et du sport en Afrique pour présenter un livre inédit.

Sports Business Future Stars Camp
21-28 May 2022, Kigali
Best-in-class training on careers in the sports business
Unique opportunity to build skills and share knowledge to young graduates and equip entrepreneurs with the tools to strive in their career/business in the sports Industry.

Book Launch
To celebrate the release of its book « Africa Sports Industry: Facts, Challenges, Opportunities", the African Sports & Creative Institute organized an event the day before the final of the 2021 African Cup of Nations in Cameroon.
It gathered 80 prominent figures. These athletes, leaders and diplomats came from all over the continent to talk about the role of sports in Africa’s economic and social development.
When: February 5, 2022 / Where:
Yaounde, Cameroon and Online

Join the movement
Africa's talent is limitless! Join us today to help us build a sustainable ecosystem for sports and the creative industries in Africa
ASCI's mission is aligned with the UN Sustainable Development Goals (SDGs)






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Our Vision
Africa’s creativity is a gift to the world! Whether on the fields of America's sports leagues or in Europe's illustrious museums, African athletes and artists' performances remind us how far the magic of imagination can take us.
These individual success stories, however, do not fully translate in sustainable economic growth for the 1.4 billion strong continent.
How do Africans make sense of this missed opportunity?

What we do
RESEARCH
ASCI's data and insightful reports help you to detect growth opportunities in the African sports & creative ecosystem.
ADVISORY
our team of experts supports public and private organizations looking to launch initiatives generating wealth for Africa’s unique athletic and creative talent
ADVOCACY
We promote homegrown African leadership thanks to education, mentorship, innovation, and technology.
Books
After several collaborations on a number of publications, ASCI publishes its first book “Economie du sport en Afrique”, that will also be available in English in 2022.

Économie du sport en Afrique
Avec un taux de croissance annuel de 5 % depuis 2000, l’économie mondiale du sport est florissante. Afin de définir les perspectives du secteur en Afrique, ASCI et Michel Desbordes ont collaboré avec 53 experts du continent, de Makhtar Diop à Fatma Samoura en passant par Tidjane Thiam et Didier Drogba
Research
ASCI and its network of global experts produce articles, reports, and recommendations to help build a sustainable sports & creative ecosystem
Events
Our online and face-to-face events keep you connected with the leaders who build the African sports ecosystem

Africa Sports Invest Meeting
When: 27 Jan. 2023 at 8h30 am
Where: The OECD Auditorium, 2 Rue Andre Pascal, 75016 Paris
This event brings together public and private sector leaders to discuss investment opportunities in the African sports industry.
Delegates and investors will learn more about the industry dynamics, future trends through the high level research data from ASCI book “Africa Sports Industry: Realities, Challenges and Opportunities “
Attendance for the event will be limited to those who RSVP to
mariam.tijani@africansci.com and receive a confirmation email from ASCI.
This event is brought to you by ASCI in partnership with SouthBridge Investments, Nkomkana Sports Funds, and OECD Development Center.

It’s Your Turn! Talk Series with UNECA
When: 8 Dec. 2022
Where: Online
ECA launched the ‘It’s your turn!’ talk series as a platform to generate innovative and disruptive ideas for growth that translate into actions for positive and lasting change. The sports industry has an immense socio-economic and cultural impact on the communities. The industry provides avenues for innovative partnerships between African markets and global industries. We discuss the opportunities that sports create to drive a prosperous and sustainable Africa.
Brazil Africa Forum
When: 29-30 Nov. 2022
Where: Sao Paulo, Brazil
The Forum aims at growing academic and business relationship between Brazil and Africa. The 2022 Forum focuses on Building Sustainable Cities!
How sports and creative can play a critical role in building sustainable cities with local solutions on both sides of the Atlantic? Answers include social cohesion, SDGs, business innovation, finding new sources of growth and climate change fight.
Videos
Browse our library of videos and webinars to learn more about our work
ASCI Exec Chairman Will Mbiakop on CNN Connecting Africa
CNN show “Connecting Africa”: this is what leveraging the value chain of sports could mean for Africa’s economic growth
L'economie du sport va transformer l'Afrique - Will Mbiakop President ASCI sur TV5 Monde, explique
Economie du sport en Afrique: les realites, challenges et opportunites dont la NBA, le football, la BAL et bien encore.