ASCI's mission is aligned with the UN Sustainable Development Goals (SDGs)

Join the #BuildAfricaSportsEcosystem

Sign up to our newsletter and receive ASCI’s publications straight to your inbox

    Our Vision

    Africa’s creativity is a gift to the world! Whether on the fields of America's sports leagues or in Europe's illustrious museums, African athletes and artists' performances remind us how far the magic of imagination can take us.

    These individual success stories, however, do not fully translate in sustainable economic growth for the 1.4 billion strong continent.  

    How do Africans make sense of this missed opportunity?

    What we do

    RESEARCH

    ASCI's data and insightful reports help you to detect growth opportunities in the African sports & creative ecosystem.

    ADVISORY

    our team of experts supports public and private organizations looking to launch initiatives generating wealth for Africa’s unique athletic and creative talent

     

    ADVOCACY

    We promote homegrown African leadership thanks to education, mentorship, innovation, and technology.

    Books

    After several collaborations on a number of publications, ASCI publishes its first book “Economie du sport en Afrique”, that will also be available in English in 2022.

    Économie du sport en Afrique

    Avec un taux de croissance annuel de 5 % depuis 2000, l’économie mondiale du sport est florissante. Afin de définir les perspectives du secteur en Afrique, ASCI et Michel Desbordes ont collaboré avec 53 experts du continent, de Makhtar Diop à Fatma Samoura en passant par Tidjane Thiam et Didier Drogba

    Research

    ASCI and its network of global experts produce articles, reports, and recommendations to help build a sustainable sports & creative ecosystem

    Events

    Our online and face-to-face events keep you connected with the leaders who build the African sports ecosystem

    Webinaire:

    Stop aux Préjugés pour les Femmes dans le Sport

    When: 6 Jul. 2022

    Where: Online

    Le sport est souvent dominé par les hommes, ce qui rend son accès difficile pour les femmes. Participez aux 3 épisodes de la série de @EcobankSenegal & ASCI “Stop aux préjugés” consacrée à l’autonomisation des femmes dans le domaine du sport, avec @FlorenceRaes http://unwo.men/WiC450JOwfb

    Sports Business Future Stars Camp

    When: 21 Mai 2022

    Where: Kigali

    Sports Business Future Stars Camp is an initiative of Entrepreneurial Solutions Partners, in partnership with Mastercard Foundation, the Basketball Africa League BAL and ASCI.

    This initiative presents a unique opportunity to build skills and share knowledge to young graduates and equip entrepreneurs with what their career /business would look like in the sports Industry.

    The training will equip participants with the fundamentals of sports business in Africa

    webinaire

    Webinaire: Economie du Sport en Afrique

    When: 13 Mai 2022

    Where: Online

    Suite à la sortie du nouveau livre “Economie du Sport en Afrique: réalités, défis, opportunités” African Sports & Creative Institute et Sports Africa Network vous invitent à rejoindre 4 des contributeurs pour une discussion animée par l’entrepreneuse Maureen Ojong.

    Hosts/Panel: Maureen Rosita OJONG EBOB-BESONG MSc.. animera l’échange entre le Directeur Général d’ASCI, Mohsen Abdel Fattah, et 3 contributeurs au livre: Gerard Akindes, Samra Bouasba et Martial Ze Belinga.

     

    Videos

    Browse our library of videos and webinars to learn more about our work

    Lancement Livre Yaounde, Cameroun

    Recap Vidéo de l’évènement de lancement du livre a Yaounde, Cameroun, le 5 fevrier 2022

    Sports Business Future Stars Camp

    Video Highlight of this Best-in-class training on careers in the sports business. 21-28 May 2022, Kigali, Rwanda

    Partners