The African Sports &
Creative Institute
Building a sustainable sports & creative ecosystem in Africa.
Celebrating our African Heritage in the Brazilian Favelas
We have brought together some extraordinary inspirators from the sports and creative industries to drive the experience and further create a sustainable social platform between Africa and Brazil
Notre Livre:
"Economie du Sport en Afrique"
Didier Drogba, Fatma Samoura, Tidjane Thiam, Makhtar Diop, Rémy Rioux, Vera Songwe : ASCI rassemble un groupe exceptionnel d’experts de l’économie et du sport en Afrique pour présenter un livre inédit.
Sports Business Future Stars Camp
21-28 May 2022, Kigali
Best-in-class training on careers in the sports business
Unique opportunity to build skills and share knowledge to young graduates and equip entrepreneurs with the tools to strive in their career/business in the sports Industry.
Book Launch
To celebrate the release of its book « Africa Sports Industry: Facts, Challenges, Opportunities", the African Sports & Creative Institute organized an event the day before the final of the 2021 African Cup of Nations in Cameroon.
It gathered 80 prominent figures. These athletes, leaders and diplomats came from all over the continent to talk about the role of sports in Africa’s economic and social development.
When: February 5, 2022 / Where:
Yaounde, Cameroon and Online
Join the movement
Africa's talent is limitless! Join us today to help us build a sustainable ecosystem for sports and the creative industries in Africa
ASCI's mission is aligned with the UN Sustainable Development Goals (SDGs)
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What we do
Books
After several collaborations on a number of publications, ASCI publishes its first book “Economie du sport en Afrique”, that will also be available in English in 2022.
Research
ASCI and its network of global experts produce articles, reports, and recommendations to help build a sustainable sports & creative ecosystem
Events
Our online and face-to-face events keep you connected with the leaders who build the African sports ecosystem
It’s Your Turn! Talk Series with UNECA
When: 8 Dec. 2022
Where: Online
ECA launched the ‘It’s your turn!’ talk series as a platform to generate innovative and disruptive ideas for growth that translate into actions for positive and lasting change. The sports industry has an immense socio-economic and cultural impact on the communities. The industry provides avenues for innovative partnerships between African markets and global industries. We discuss the opportunities that sports create to drive a prosperous and sustainable Africa.
Brazil Africa Forum
When: 29-30 Nov. 2022
Where: Sao Paulo, Brazil
The Forum aims at growing academic and business relationship between Brazil and Africa. The 2022 Forum focuses on Building Sustainable Cities!
How sports and creative can play a critical role in building sustainable cities with local solutions on both sides of the Atlantic? Answers include social cohesion, SDGs, business innovation, finding new sources of growth and climate change fight.
Africa Brazil Tamojunto Experience
When: 27 Nov. 2022
Where: Sao Paulo, Brazil
Celebrating Africa heritage in the favelas during Brazil black history week. We put together the Africa Brazill Tamojunto (Together) Experience to inspire 150 boys and girls through sports, creative, life skills and Afro history session
Videos
Browse our library of videos and webinars to learn more about our work
Lancement Livre Yaounde, Cameroun
Recap Vidéo de l’évènement de lancement du livre a Yaounde, Cameroun, le 5 fevrier 2022
Sports Business Future Stars Camp
Video Highlight of this Best-in-class training on careers in the sports business. 21-28 May 2022, Kigali, Rwanda
